Building public safety solutions with WatchTowers Networks

In partnership with WatchTowers Networks, the ACT Rural Fire Service, and Australian Government agencies, Upgrowth has delivered WatchTowers Networks' leading-edge fire management platforms and infrastructure network. 

Upgrowth is the strategic and technical delivery partner for WatchTowers Networks. Through a collaborative engagement, we designed, developed, and launched the WatchTowers Command and CentralWatch platforms. We've guided the platform's journey from initial concept through market launch and successful scaling.

What We Did

Research
Strategy
Design
Development
Data
Testing

Website

Watchtowers.io

WatchTowers Command

WatchTowers Command delivers real-time AI fire detection and video monitoring for fire agencies, enabling automated fire management.This system provides fire services with precise, up-to-the-minute situational awareness.

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WatchTowers Infrastructure

The WatchTowers Infrastructure enhances community safety and environmental protection through an automated fire watchtower network deployed in high-risk, fire-prone areas.

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WatchTowers CentralWatch

CentralWatch is a public safety platform designed to keep communities informed and protected during fire events. Developed with Australian and U.S. Fire Agencies, it delivers real-time incident alerts and live video coverage of fires.

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“WatchTowers has been more than a service provider, they've been a strategic partner, integral to unifying our agency & collaboration with surrounding services.”

ACT Rural Fire Service

Phase 1: WatchTowers Command

Phase 1 encompassed the creation of the Product Strategy and the design and delivery of the WatchTowers Command Platform. 

In close collaboration with the WatchTowers team, our team developed the product vision and roadmap, then successfully launched the WatchTowers Command platform with the ACT RFS.

Discovery & Strategic Foundation

Working directly with WatchTowers, Upgrowth engaged fire agency experts and user groups to identify essential product requirements. Our Discovery phase informed a comprehensive product roadmap that balanced business, user, and technical requirements while mitigating risks. We then designed the WatchTowers Command platform and defined its technical specifications.

Product development

Following the creation of the WatchTowers product vision, our team kicked off the development of the WatchTowers Command platform.This platform involved developing a camera network and interface for fire incident monitoring and assessment. It was developed in collaboration with fire agencies, who tested and validated the product solution at every stage.

Product Launch

The platform was launched as an alpha version with the ACT RFS, using a limited camera network and integrating with their fire incident management processes. The WatchTowers Command platform has become an integral addition to fire management, offering enhanced situational awareness through its dynamic camera network and automatic incident detection.

Phase 2: Rebrand & WatchTowers CentralWatch

Phase 2 continued our strategic and technology partnership, focusing on the WatchTowers brand redesign and the delivery of WatchTowers CentralWatch—a new public platform.

WatchTowers CentralWatch

Phase 2 introduced WatchTowers CentralWatch—a public-facing incident awareness and camera network platform.This platform was developed in collaboration with ACT and NSW RFS, along with fire agencies in the US. 

It provides a real-time fire incident monitoring system with live camera feeds showing visual updates of fire incidents. The platform features a dynamic 3D mapping interface and live incident updates to help users stay informed.

Brand & Website

Through our partnership, Upgrowth created and launched the WatchTowers multi-product brand. 

In collaboration with the WatchTowers Networks team, we developed value propositions for each product and refined their market positioning.Alongside this work, we developed comprehensive brand, customer experience, and content strategies to support the website design and marketing campaign.  

Our team managed the design and launch of the marketing website and its supporting assets.