Elevating Suncorp to be the business partner of choice.

Suncorp Marketplace is a digital platform that enables businesses to partner with Suncorp, from both a business process and technical perspective.

We were engaged to support the exploration of the partner and customer experience that's core to the Suncorp Group’s Marketplace strategic vision, and develop a platform that would elevate Suncorp to the partner of choice.

In just four months, we designed and built the first iteration of Suncorp Marketplace. We built an API platform to open up Suncorp’s product and data APIs, allowing partner businesses to integrate directly. The platform merged operational needs, such as metrics, logs and access credentials with developer documentation and environmental access.

What We Did

Research
Strategy
Design
Development
Data
Testing

Research & Strategy

We conducted deep customer research and then synthesised insights to allow internal teams to begin scaling their capabilities around the processes of qualifying and onboarding partners from both a business process and technical perspective.  

To help with uplift of the research, we used our tool, the Insights Engine, to promote the voice of the customer and enhance the Partner journey map that we presented back to the wider organisation.

Design & Strategy

We worked with the Suncorp Strategic Innovation team to help deliver the project using co-design and co-delivery within an agile framework. Our teams were embedded into Suncorp’s internal team allowing access to people and systems more freely.  

We had the autonomy to engage externally off-brand with other organisations which provided an unbiased research perspective around the marketplace initiative.

Delivery

During the project, we had interactions with strategy, technology, security, procurement and customer experience teams to help define the project and lay the foundations for success.