Locally connecting people, councils, and businesses together with Newscorp
We were approached by the Newscorp CTO to identify opportunities and develop a concept that would connect people, councils, business and interest groups together at the local level for consideration by the CTO, CPO and the MD of Community Publishing.
Historically, local communities and local news have been a strong and valuable part of the News Corp portfolio. Looking forward, News Corp wants to continue those relationships even as the engagement with news and digital platforms evolves.
The digital transition of providing local news and connecting with local communities was putting local papers at risk.
Discovery
We ran a workshop with the Heads of Digital Products, News Communities and the New South Wales division to understand the problem space, learn about the target demographic, and begin to plan what we could do as a solution.
The workshop gave us a clear understanding of the customer, so we ran an internal ideation exercise to explore concepts and identify the major opportunities that would really give the users a great experience.
The solution
Along with key internal staff, we co-designed a concept for a platform that captured the local community ethos. This was done by offering members of the community the opportunity to discover and engage with each other, as well as other local services, businesses and community groups in a way that was complementary to their existing lifecycle.
After identifying an opportunity, we built a clickable prototype that was ideal to surface the strategy behind our proposed product, illustrating the monetisation opportunities that News Corp could leverage while providing users with a useful and engaging tool.
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