Leading digital transformation in retail

Unlock the power of digital transformation by investing in cutting-edge technologies and staying agile in the ever-evolving digital landscape. Create personalised multi-channel customer experiences to set your business apart.

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Partnering with product experts.

To gain and maintain a  competitive edge, eCommerce companies need to invest in the right technologies, continuously adapt to the rapidly evolving digital landscape and create seamless multi-channel customer experiences.

However, many eCommerce businesses face the challenge of having outdated technology systems. Without the appropriate infrastructure and design in place, companies will encounter difficulties in scaling, personalisation, search, data and customer insights.

By partnering with our product experts at Upgrowth, we’ll collaborate with your teams to modernise and seamlessly integrate your business systems,  keep you up-to-date with cutting-edge technologies, and enable your business to supercharge your eCommerce sales.

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Building a scalable & modern e-commerce platform.

Upgrowth partnered with BIG W to deliver a modern headless e-commerce platform.

BIG W's ecommerce site and order management software were powered by a legacy monolithic platform. This limited their pace and agility - it tied together changes to customer experience, staff experience and launching new integrations and partners.

Upgrowth re-architected their system decoupling their e-commerce experience from their internal and partner portals allowing them to scale their delivery program and internal teams.

This included updating their SAP Commerce/Hybris implementation to be API driven, creation of a NextJS/React ecommerce application and a headless CMS with AEM

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400,000

Daily visitors

150,000

Pages on site

100,000

Products in catalogue

30,000

Co-current visitors

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Reimagining BIG W's
mobile experience.

Various big w mobile app screens and features

Upgrowth delivered a streamlined native e-commerce experience.

With the rising surge of online shopping and a loyal customer base,
BIG W wanted to bring a native application to market allowing customers to research and shop on-the-go and connect the in-store and digital shopping experience.

Upgrowth designed and delivered a streamlined e-commerce experience for iOS and Android and used the initiative to broaden the technical capabilities of their evolving digital ecosystem.

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Customer Security for Ecommerce with Auth0.

Upgrowth delivered a solution for customer identity.

The changing digital security landscape in Australia has increased awareness and demand from customers around account security.

At the same time evolving legislation is driving organisations to ensure they have mature and resilient identity and security solutions.

This involved considering both security requirements alongside customer experience impact ensuring improved controls without a negative commercial  impact to  conversion.
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Upgrowth assessed potential technologies and defined a modern solution for customer identity, authentication and authorization.

Upgrowth then executed the implementation based on Auth0. This included fine grained access control across all customer facing services, updating all customer channel authentication flows and a seamless customer migration including transition to MFA.

160+

APIs Updated

20

Granular account permissions

12

New cross-channel customer flows

50k

AI curated queries

1k

Business curation rules

Product search for
e-commerce with Algolia.

Upgrowth delivered a personalised product search and recommendation platform.

Upgrowth delivered a personalised product search and recommendation platform.

The heart of e-commerce is product discoverability. BIG W had consistent feedback through 'Voice Of Customer' that search was a key customer pain point.
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The existing ecosystem was reliant on a legacy search solution based on SOLR that was inflexible, had no personalisation and did not allow curation for commercial purposes.

Upgrowth proposed Algolia as a solution and worked with stakeholders to assess, design and implement the platform. The final implementation had a refreshed experience and expanded capabilities, offering personalisation, recommendation, business user curation as well as advanced analytics and AI capabilities.

SEE HOW ALGOLIA HELPED BIGW
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1M+

Daily searches

100k

Products

50k

AI curated queries

1k

Business curation rules

Trusted Advisor & Long Term Relationships.

Upgrowth won the award for BIG W Business Partner of the Year 2022 and were finalists for the Supplier of the Year Award.

Let's partner up.

We partner with clients from startups to enterprise to help them validate and transform ideas into products that have proven market-fit.

Let’s chat to see how we can work together to deliver your next project.

LET’S WORK TOGETHER